Prefer to go deep? These full-length trainings (45–60 min) cover topics in detail.
Short on time? Check out our [Quick Trainings →] for bite-sized versions with cheat sheets.
Deep Dive Webinars
Watch these webinars anytime. These are created to help you build your business!
Positioning & Business Strategy (Clarity Before Tactics)
- Webinar #1 – Niche Marketing for Aging in Place Professionals
- Webinar #2 – How To Find Out What Your Target Audiences Are Looking For
- Webinar #36 – Crafting Your Unique Value Proposition in the Aging in Place Market
- Webinar #32 – How To Use Your Unfair Advantage To Your Advantage In Marketing!
- Webinar #30 – How to Stay Updated with Marketing Trends in the Aging in Place Industry
- Webinar #37 – How to Create a Signature Service Package That Sells
- Webinar #23 – Create Your Very Own Virtual Board of Advisors
- Webinar #44 – Google Business Profile: Step-by-Step Setup and Optimization
- Webinar #48 – How to Build a VIP Client Loyalty Program
- Webinar #49 – Building a Referral Network With Other Professionals
- Webinar #51 – How to Price Your Services Confidently and Profitably
- Webinar #54 – How To Write Case Studies That Convert Browsers Into Buyers
Content & Messaging (What You Say and How You Say It)
- Webinar #16 – Writing Content That Sells: Marketing Affiliate Links with Purpose and Integrity
- Webinar #35 – Blogging for Business: Strategies for Engaging Content
- Webinar #33 – Crafting Compelling Headlines That Convert
- Webinar #27 – The Power of Storytelling: Sharing Client Success Stories to Build Trust
- Webinar #7 – Repurposing Content for Maximum Impact
- Webinar #8 – My Content Calendars – Organizing Your Workload
- Webinar #14 – Master Your Marketing Calendar: A Simple System for Aging-in-Place Pros
- Webinar #39 – Using Testimonials & Reviews to Build Trust and Authority
- Webinar #43 – Using Webinars as Lead Magnets: How to Host & Convert Attendees
- Webinar #45 – The Psychology of Color and Design
- Webinar #46 – How to Use Seasonal Promotions Without Looking Salesy
- Webinar #50 – Learning To Use The Amazing Tool NotebookLM
- Webinar #53 – Guerrilla Marketing Tactics for Aging in Place Professionals
- Webinar #55 – Creating Content That speaks to Different Life Stages
Visibility, Search & Analytics
- Webinar #28 – Building a Professional Website That Converts Visitors into Clients
- Webinar #4 – Using Analytics to Build Your Aging in Place Business Online
- Webinar #29 – How to Track and Measure the Success of Your Marketing Efforts
- Webinar #31 – How To Setup Google Console on Your Website and Why It Helps
- Webinar #9 – Get Found in AI: Generative Engine Optimization Strategies
- Webinar #38 – Local SEO: How to Get Found in Your Own Backyard
Email & Lead Development (Owning the Relationship)
- Webinar #10 – Building an Email List and Nurturing Leads
- Webinar #11 – Email Marketing with Brevo
- Webinar #12 – Creative Lead Magnet Ideas for Aging in Place Professionals
- Webinar #42 – How to Create Interactive Quizzes That Attract Leads
AI & Automation (Tools That Save Time)
- Webinar #3 – How To Use AI To Write Content For Your Marketing
- Webinar #6 – AI Prompting Made Easy: A Friendly Guide for Aging in Place Professionals
- Webinar #5 – The Good, The Bad and The Ugly of the AI Revolution for AIPPs
- Webinar #13 – Creating Online Images Made Simple
- Bonus Webinar: ChatGPT Custom Instructions
- Webinar #40 – AI Prompts That Sound Like You
- Webinar #52 – Connect Claude to your Gmail
Social, Video & Audio Presence (Being Seen & Heard)
- Webinar #24 – Leveraging LinkedIn for Networking & Leads
- Webinar #34 – LinkedIn Best Practices: From Profile to Lead Generation
- Webinar #25 – Social Media Marketing Strategies for AIPD Professionals
- Webinar #26 – Instagram and Pinterest for Aging in Place Professionals
- Webinar #17- Video Marketing for Aging in Place Businesses
- Webinar #18 – How To Make Youtube Thumbnails with Canva
- Webinar #19 – The Power of Podcast Guesting
- Webinar #20 – So Easy To Create Your Very Own Podcast
- Webinar #21 – Podcasting & Audio Content Strategies
- Webinar #41 – Using Facebook Groups & Online Communities to Build Authority
- Webinar #47 – Creating Short-Form Video (Reels, Shorts, TikTok) That Gets Attention