On the last Thursday of each month, I’ll publish a Q&A video addressing your questions on the webinar topics, using AI and other marketing topics. Members are encouraged to submit their questions in advance to ensure they’re included.
Online Webinars
Watch these webinars anytime. These are created to help you build your business!
Positioning & Business Strategy (Clarity Before Tactics)
- Webinar #1 – Niche Marketing for Aging in Place Professionals
- Webinar #2 – How To Find Out What Your Target Audiences Are Looking For
- Webinar #36 – Crafting Your Unique Value Proposition in the Aging in Place Market
- Webinar #32 – How To Use Your Unfair Advantage To Your Advantage In Marketing!
- Webinar #30 – How to Stay Updated with Marketing Trends in the Aging in Place Industry
- Webinar #37 – How to Create a Signature Service Package That Sells
- Webinar #23 – Create Your Very Own Virtual Board of Advisors
- Webinar #44 – Google Business Profile: Step-by-Step Setup and Optimization
- Webinar #48 – How to Build a VIP Client Loyalty Program
Content & Messaging (What You Say and How You Say It)
- Webinar #16 – Writing Content That Sells: Marketing Affiliate Links with Purpose and Integrity
- Webinar #35 – Blogging for Business: Strategies for Engaging Content
- Webinar #33 – Crafting Compelling Headlines That Convert
- Webinar #27 – The Power of Storytelling: Sharing Client Success Stories to Build Trust
- Webinar #7 – Repurposing Content for Maximum Impact
- Webinar #8 – My Content Calendars – Organizing Your Workload
- Webinar #14 – Master Your Marketing Calendar: A Simple System for Aging-in-Place Pros
- Webinar #39 – Using Testimonials & Reviews to Build Trust and Authority
- Webinar #43 – Using Webinars as Lead Magnets: How to Host & Convert Attendees
- Webinar #45 – The Psychology of Color and Design
- Webinar #46 – How to Use Seasonal Promotions Without Looking Salesy
Visibility, Search & Analytics
- Webinar #28 – Building a Professional Website That Converts Visitors into Clients
- Webinar #4 – Using Analytics to Build Your Aging in Place Business Online
- Webinar #29 – How to Track and Measure the Success of Your Marketing Efforts
- Webinar #31 – How To Setup Google Console on Your Website and Why It Helps
- Webinar #9 – Get Found in AI: Generative Engine Optimization Strategies
- Webinar #38 – Local SEO: How to Get Found in Your Own Backyard
Email & Lead Development (Owning the Relationship)
- Webinar #10 – Building an Email List and Nurturing Leads
- Webinar #11 – Email Marketing with Brevo
- Webinar #12 – Creative Lead Magnet Ideas for Aging in Place Professionals
- Webinar #42 – How to Create Interactive Quizzes That Attract Leads
AI & Automation (Tools That Save Time)
- Webinar #3 – How To Use AI To Write Content For Your Marketing
- Webinar #6 – AI Prompting Made Easy: A Friendly Guide for Aging in Place Professionals
- Webinar #5 – The Good, The Bad and The Ugly of the AI Revolution for AIPPs
- Webinar #13 – Creating Online Images Made Simple
- Bonus Webinar: ChatGPT Custom Instructions
- Webinar #40 – AI Prompts That Sound Like You
Social, Video & Audio Presence (Being Seen & Heard)
- Webinar #24 – Leveraging LinkedIn for Networking & Leads
- Webinar #34 – LinkedIn Best Practices: From Profile to Lead Generation
- Webinar #25 – Social Media Marketing Strategies for AIPD Professionals
- Webinar #26 – Instagram and Pinterest for Aging in Place Professionals
- Webinar #17- Video Marketing for Aging in Place Businesses
- Webinar #18 – How To Make Youtube Thumbnails with Canva
- Webinar #19 – The Power of Podcast Guesting
- Webinar #20 – So Easy To Create Your Very Own Podcast
- Webinar #21 – Podcasting & Audio Content Strategies
- Webinar #41 – Using Facebook Groups & Online Communities to Build Authority
- Webinar #47 – Creating Short-Form Video (Reels, Shorts, TikTok) That Gets Attention
Monetization & Partnerships (Diversify Your Income Stream)
- Webinar #15 – A Simple Guide to Affiliate Marketing for Aging in Place Professionals
- Webinar #22 – Earn Some Income With Amazon’s Affiliate Program
Coming Up Next: How to Build a VIP Client Loyalty Program